WHO WE ARE

LUKS Brand is a multi-disciplinary creative and product agency that excels at conquering our clients' chaos. Our team blends creativity, problem-solving, and logistics expertise to serve LUKS Group, LB Retail, and numerous brands and corporates. With over a decade of experience, we navigate the complex go-to-market ecosystem, delivering innovative solutions and enhancing brand experiences.

Our niche lies in servicing top-tier clients by solving seemingly simple yet crucial challenges. For example, sourcing a non-promotional T-shirt amidst the sea of generic options. LUKS Brand provides unique alternatives that defy conventional norms.

We also partner with brands to authentically penetrate B2B channels, ensuring meaningful engagement and sustainable growth.

2002-2007

Dustin Botha: Billabong, Element, Von Zipper, Kustom Footwear, Nixon.

2008

LUKS Brand founded by Dustin Botha and Daniel Hoffman.

2009

Hurley and Nike SB launched. x4 standalone Hurley concept stores opened.

2010

Skullcandy is leading premium fashion headphone brand in South Africa. LUKS Group is established.

2012

LUKS Group awarded LAMY. Skullcandy Global Distributor of the Year.

2017

LUKS Group and LUKS Brands merge into a single entity.

2018

LUKS Group secures Velcro. ONELUKS (LUKS Group) established.

2020

LUKS Brand reinvents as a supplier of premium branded merchandise solutions.

2021

LUKS Group launches Traeger in South Africa. LB Retail is established.

2022

LUKS Brand secures Big 5 Duty Free.

2023

LUKS Group sign Gozney and Meater.

2024

LUKS Group exits Skullcandy.